TEAM
SD Lab brings in the right talent for each project, led by Mark Jones.
Mark Jones
FOUNDER
Mark is an award-winning service designer and senior thought leader whose extensive design background and broad experience in research and service methodologies allow him to uncover user issues, convert them into actionable design strategy, and create memorable service experiences that not only serve customers’ needs, but inspire true, long-term loyalty. Mark loves challenging the status quo and is an acknowledged framework junky. As VP of Design at UnitedHealthcare and Managing Director of IDEO Chicago, Mark has worked on projects that include designing a new service strategy for Walgreens, developing a healthcare toolkit called Gutcheck that helps patients achieve better cancer-screening outcomes, and design new systems for increasing access to healthcare in rural areas. In addition to leading SD Lab, Mark is a Visiting Industry Professor at the Institute of Design at IIT teaching Service Design.
For more about Mark, go to markjonesservicedesign.com