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    <loc>https://s-dlab.com/intro</loc>
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    <lastmod>2017-10-23</lastmod>
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      <image:title>HOME - Service Design for a dynamic world.</image:title>
      <image:caption>Photo by noLimit46/iStock / Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59bc0b33f43b55e84224a507/1505495865773/Screen+Shot+2017-09-15+at+12.03.17+PM.png</image:loc>
      <image:title>HOME</image:title>
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  <url>
    <loc>https://s-dlab.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2017-10-18</lastmod>
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      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59aee4fd8dd0419024d7b1ee/1504634145001/wellington.jpg</image:loc>
      <image:title>SERVICES</image:title>
      <image:caption>When exploring how healthcare might be different if every resident of a city were part of the same health plan, this project looked at the implications of leveraging the built environment and engaging residents in new healthcare solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59bc1c35b1ffb6e0b139c977/1505500226674/Screen+Shot+2017-09-15+at+1.19.35+PM.png</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59bc1c06b078691dd90247ae/1505500191813/Screen+Shot+2017-09-15+at+1.20.39+PM.png</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59bc1b7cbe42d6f7bdc5f159/1505500042454/Screen+Shot+2017-09-15+at+1.20.23+PM.png</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59aeeb25cd0f6836c9e30ea5/1504635699491/claim_more.jpg</image:loc>
      <image:title>SERVICES</image:title>
      <image:caption>In order to understand the best ways to support healthy eating for African American women at risk of diabetes, we launched experiments in two churches.  Here we experimented with texting nudges and a way for drops of women to "hi-five" each other when they met their own healthy eating goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59aef0e7cf81e0c89eeb71e6/1504637170696/network.jpg</image:loc>
      <image:title>SERVICES</image:title>
      <image:caption>When looking for new solutions for improving access to healthcare in rural areas, we realized that  there was not enough volume of residents to use traditional approaches to providing care. Viable solutions emerged when we looked how to create new partnerships across a region that created new mutual value across several stakeholders simultaneously.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59c02216e5dd5bf0edd2d4a0/1505763874853/blueprint.jpg</image:loc>
      <image:title>SERVICES</image:title>
      <image:caption>Tools such as Service Blueprints allow design teams to connect the disparate parts of the organizations that will need to coordinate to deliver a new service.  This is just one of many techniques that can be brought into the development of new services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59aee65f49fc2b1ae668ecf7/1504634505958/</image:loc>
      <image:title>SERVICES</image:title>
      <image:caption>When we examined the member journey of a health insurance company, the best opportunities for an intervention were the moments along the journey where there was a significant member issue and the insurance company had a significant degree of influence in that moment.</image:caption>
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  <url>
    <loc>https://s-dlab.com/trainers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-09-27</lastmod>
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      <image:loc>https://static1.squarespace.com/static/59833f208419c27146fbae73/t/59a49136e4fcb590b316b11d/1503957510686/MarkHeadshot-1.jpg</image:loc>
      <image:title>TEAM - Mark Jones</image:title>
      <image:caption>FOUNDER Mark is an award-winning service designer and senior thought leader whose extensive design background and broad experience in research and service methodologies allow him to uncover user issues, convert them into actionable design strategy, and create memorable service experiences that not only serve customers’ needs, but inspire true, long-term loyalty. Mark loves challenging the status quo and is an acknowledged framework junky. As VP of Design at UnitedHealthcare and Managing Director of IDEO Chicago, Mark has worked on projects that include designing a new service strategy for Walgreens, developing a healthcare toolkit called Gutcheck that helps patients achieve better cancer-screening outcomes, and design new systems for increasing access to healthcare in rural areas. In addition to leading SD Lab, Mark is a Visiting Industry Professor at the Institute of Design at IIT teaching Service Design. For more about Mark, go to markjonesservicedesign.com  </image:caption>
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  </url>
  <url>
    <loc>https://s-dlab.com/blog-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-13</lastmod>
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